50ML

ONE DIRECTION's debut fragrance, Our Moment, launches exclusively at Harrods.com this Friday and in store on Sunday and - as with all things the boys turn their hands to - it has an extensive waiting list. Even the public relations company handling the launch has only four samples of the scent to send out to the nation's journalists. But if you're thinking that the only people that buy celebrity fragrances are screaming teenage girls, you're in for a surprise. When we attended the high-security, secret launch back in June - more on that here - the band told us they had created the fragrance "for their fans", but it turns out that the demographic of those fans is not quite as you would expect.