SignatureBlonde Violet Shampoo

Revitalizing shampoo with pure violet pigment instantly cancels brassy tones while cleansing to brighten, maintain, and protect your signature shade.

Tamarind, Rose Petal & Coconut Essence

Benefits

• Delivers color retention 
• Extra gentle cleansing without stripping color
• Brightens, illuminates, and adds luminous, glossy shine
• Dramatically increases tensile strength and elasticity while nourishing and smoothing
• Never dries out hair like typical purple shampoos
• Provides unsurpassed color and heat protection

Key Ingredients

• Proprietary blend of eleven sulfate-free, salt-free surfactants for extra-gentle cleansing without stripping color 
• Pure violet pigment instantly neutralizes and cancels brassy and yellow tones while brightening
• Abyssinian, safflower, and chamomile oils nourish and enrich while smoothing and adding shine
• Advanced ColorLast System™ featuring: 
     • Chromaveil® and Heliogenol® for full spectrum color protection
     • FlexShield Technology for heat protection up to 450°
     • A superior blend of vegan proteins derived from potatoes and soy for maximum strength and repair
     • Rejuvenating botanicals of rosemary, geranium, sage, shiitake mushroom  and yarrow to nourish, balance and protect

How to Use

Wet hair, lather. Leave on for 1 - 2 minutes, as needed. Rinse. Follow with SignatureBlonde Violet Condition.