TruCurl Curl Perfecting Shampoo

Cleanse and hydrate with the gentlest shampoo ever created for curls. Never disturbs hairs’ cuticle for remarkably frizz-free locks. 
Verbena, Basil & Tonka Essence

• Delivers 96% color retention after 10 washes*
• Extra gentle cleansing without stripping color or disturbing the cuticle
• Delivers weightless, concentrated hydration deep within without weighing curls down
• Nourishes and enriches hair with vital nutrients essential for defrizzing, smoothing, and extreme shine
• Provides full spectrum color and heat protection